A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Mass Media
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Manufacturing Consent: The Political Consent of Mass Media a documentary with Noam Chomsky exploring the role of media, and how it maintains power for and, reproduces ideological interests of the top 1%, and influences public opinion
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The various technologies designed to communicate with the public on a wide scale which include, radio, film, news media, magazines, and a host of other communication mediums. Corporate media, as profit-driven institutions, tend to serve and further the agendas and interests of dominant, elite groups in society. Especially within our increasingly global economic system, news media in particular has become an influencer of opinion rather than the reporter of events it portrays itself as. Mainstream media creates a narrow window through which events are portrayed, and places strict limits on the kinds of opinions that are allowed to pass through. In this way media has become a powerful tool, which serves to control rather than to empower the average citizen. One would imagine that the increased access to evermore amounts of information our technological society has provided us would bring increased freedom. Instead we have become bombarded by so much information that it can often be overwhelming and increasingly difficult to sift through lies to find a modicum of truth.
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Castaño Ferreira, Eleonora and João. Making Sense of the Media: A Handbook of Popular Education Techniques. Monthly Review Press, 1997.
The idea for this book was born out of the two authors' years of experience in adult education. In teaching in various inner-city programs, the duo realized that one of the biggest obstacles to critical thinking both inside and outside the classroom was media domination. Thus, in 1993, they began to formulate a popular education curriculm that would demistify the influence of the mass media. Although this book may be helpful to any reader, it is especially geared toward group facilitators, with instructions heading each subsection or new activity. There is an abundance of charts, diagrams, and cartoons, as well as listed bullet-points and bolded font for important points. The layout is clear and follows a logical pattern of first explaining popular education, then illuminating ways in which the media influences perceptions of self and needs, and, finally, activities geared towards creating greater awareness of self and experiencial learning. Part 1: Education for Liberation Part 2: What Popular Education Is.and Isn't Part 3: A Curriculum for Making Sense of the Media Part 4: Popular Communication Part 5: Popular Education and Multiculturalism The book includes lists and diagrams of various "marketing methods" and also provides "democratic alternatives." It breaks down and analyses the messages promoted in various famed and treasured "classic" media tales (such as "Dirty Harry" or "Orphan Annie"). It analyzes mulitiple aspects of the media, from magazines to newspapers to TV. It seeks a path to solution through the "Paulo Freire methodology in group settings" highlighted towards the end of the book as a three step process: to see the situation as the participants experience it, to judge the situation, and to act to change the situation.
The idea for this book was born out of the two authors' years of experience in adult education. In teaching in various inner-city programs, the duo realized that one of the biggest obstacles to critical thinking both inside and outside the classroom was media domination. Thus, in 1993, they began to formulate a popular education curriculm that would demistify the influence of the mass media. Although this book may be helpful to any reader, it is especially geared toward group facilitators, with instructions heading each subsection or new activity. There is an abundance of charts, diagrams, and cartoons, as well as listed bullet-points and bolded font for important points. The layout is clear and follows a logical pattern of first explaining popular education, then illuminating ways in which the media influences perceptions of self and needs, and, finally, activities geared towards creating greater awareness of self and experiencial learning. Part 1: Education for Liberation Part 2: What Popular Education Is.and Isn't Part 3: A Curriculum for Making Sense of the Media Part 4: Popular Communication Part 5: Popular Education and Multiculturalism The book includes lists and diagrams of various "marketing methods" and also provides "democratic alternatives." It breaks down and analyses the messages promoted in various famed and treasured "classic" media tales (such as "Dirty Harry" or "Orphan Annie"). It analyzes mulitiple aspects of the media, from magazines to newspapers to TV. It seeks a path to solution through the "Paulo Freire methodology in group settings" highlighted towards the end of the book as a three step process: to see the situation as the participants experience it, to judge the situation, and to act to change the situation.